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Published Date: September 26, 2022
As people increasingly prioritize holistic approaches to their health and wellbeing by turning towards vitamins, minerals, and supplements VMS, we explore the growing potential for Unilever in this sector. Our company recognizes that enhancing people's physical, mental, emotional states through purpose-driven products is a strategic priority.
With our Compass strategy guiding us, Health Wellness emerges as an essential growth opportunity for the future. We spoke with Jostein Solheim, CEO of Health Wellness, to delve into how trs are reshaping this landscape.
The VMS category has transformed from a disease-oriented sector dominated by pharmaceutical firms into one that promotes proactive health through immunity and holistic lifestyle choices.
Key Trs Shaping Growth:
Consumer Impact: Millennials and Gen Z users, digitally savvy, view health as an active pursuit beyond absence of illness. They advocate for lifestyle goals med at wellness.
Personalization: Products are becoming increasingly tlored to individual needs rather than a one-size-fits-all approach.
Category Blurring: There's a merging of traditional categories like VMS, beauty, personal care with food sectors.
Conscious Consumerism and Digital Community Building: The rise in digital-first consumers fosters community engagement around lifestyle choices.
The Health Wellness sector is expected to make substantial contributions to our overall business through organic growth in the United States, international expansion into China and Europe, and potential new acquisitions.
Consumers seek science-backed clms, transparency regarding ingredients, manufacturing processes, clinical studies proving efficacy. Additionally, they value purpose-driven brands that align with their values of giving back to society, environmental sustnability, or community support through partnerships like JED Foundation by OLLY.
The future holds significant promise for growth in gummies and powders, which currently make up 80 of our US business. We m to amplify the contribution of Health Wellness towards Unilever's total business success over the next few years through strategic planning.
Focus Areas:
Health Wellness is poised for significant growth driven by consumer demand for personalized products that align with lifestyle changes. Unilever seeks to lead the way in providing solutions that not only promote physical health but also contribute to mental wellbeing through our diverse portfolio of brands and innovations.
The revised text mntns the original structure while enhancing language clarity, emphasizing strategic insights, and enriching detls about market trs and company ambitions within Health Wellness.
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